Get ahead in advertising - the digital way

This week has seen the online world defy the general economic downturn with a slew of savvy new advertising initiatives. As many businesses know, hiding your light under a bushel is no way to get ahead on the internet. Delve into the bigmouthmedia newsletter and discover which companies have provided us with shining examples of promotion over the last seven days.

Google continues to prove itself as the pack leader in yet another online arena - the search powerhouse set itself on the path to new advertising innovations by launching a new ad system on video portal YouTube that sees the giants partnering with iTunes and Amazon. The Mountain View madhouse also launched AdSense for game developers.

But Google certainly wasn't the only commercial body to reveal trends towards advertising initiatives - mobile communications company O2 released a survey predicting a bright future for mobile marketing, while MySpace announced My Ads and jumped on the ad platform bandwagon. If MySpace is able to successfully monetize its social networking potential we can certainly expect it to be part of the online community landscape for years to come

This week saw various other innovative developers hoping to lay the ground for a healthy digital future. Child friendly web browser KidZui has debuted a suite of social networking features especially for 3-12 year olds, while 11 more sites have committed themselves to adding Meebo's Community IM messaging capabilities.

While the online world in undeniably fast moving, sometimes a long term game plan has the potential to pay off - Yahoo! will undoubtedly be hoping that this is the case as it introduces its updated calendar and reveals its first application of technology from last years' acquisition of Zimbra. As will Wikia Search: the relative newcomers continue to attempt to utilise community spirit in the name of improved search results with the launch of new Wikia Intelligent Search Extensions.

In other news, this week turned up information showing that phishers have been making use of the banking turmoil in a series of new scams and that Google has come up with a way to block nuisance email of another kind entirely. The 'Mail Goggles' feature aims to stop computer operators under the influence from sending embarrassing emails after a heavy night on the sauce.

One thing you're sure to be able to focus on - no matter what you've been up to - is the bigmouthmedia newsletter, where all of the week's top stories are distilled into one smooth draft of digital knowledge.

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